Hi, I'm Polina.
I'm a graphic designer, illustrator, and multidisciplinary maker with a background in communications and a habit of turning ideas into real things.
I work across visual identities, editorial design, illustration, physical objects, and creative production. Sometimes that means building a brand from scratch. Sometimes it's designing artwork for a music album, making props for a movie screening, or figuring out how to make something with almost no budget.
Before focusing on design, I studied public relations. That background still shapes how I approach projects: I care not only about how something looks, but also about what it communicates and how people experience it.
I have a hard time sticking to just one creative discipline because I'm genuinely interested in too many things. If you're passionate about an idea, chances are I will be too in no time.
I enjoy making things. On screen, on paper, and with my own two hands.
Download CV (PDF) ↓EXPERIENCE
Freelance Graphic & Visual Designer
Identity, packaging, editorial and social media design for cultural projects, startups and consumer brands. Selected projects:
- Balu: identity, mascot and illustrations for a German pet-adoption app
- Kamchatka: identity, menus and interior illustration for a burger bar and a restaurant
- Spring Drink: packaging and illustrations for a line of sparkling drinks
- BBF: vehicle livery for a Cyprus real estate company
- Pravila Zhizni: a social media rubric and a collage cover for the digital magazine
Co-founder & Art Director — CHPTR
Independent digital art project
- Co-founded the project and set its visual language
- Created CHPTR#1, a collection of 40 illustrated digital flowers
- Designed the identity, landing page, promo materials and physical merch
Creative Producer — Ornament
Independent film magazine · digital & events
- Ran the magazine’s Instagram and invented its recurring rubrics; grew it from ~1,000 to 10,000 followers in a year
- Visuals, banners, riddles and short animations for each issue
- Produced three themed film screenings, including a 1,500-seat hall: look-alike cast, film-accurate props and small details guests photographed and talked about
ALSO
Creator, Host & Designer — «O tebe, Moskva»
Independent podcast about Moscow
- Concept, guest search, interviews, hosting and editing
- Identity, episode covers, social media and an outdoor ad campaign
- Organised a live recording at Moscow Urban Fest, part of Moscow Urban Forum 2021
Film & event production
- Clapper loader on the feature film «Bezdna» (2020)
- Film screenings and cultural events: organisation, themed props and visual materials
- Handmade props and objects in clay and ceramics (mostly)
EDUCATION
Graphic Design Certificate
Contented School of Design
MA, Public Relations & Social Communications
Russian State University for the Humanities (RSUH)
BA, Advertising & Public Relations
Russian State University for the Humanities (RSUH)
Additional courses
Higher School of Art Practices
Art History · History of Cinema · Academic Drawing · Academic Painting · History of Jazz
SKILLS & TOOLS
Skills
Visual identity · Packaging · Editorial & layout design · Typography · Illustration · Collage · Animation · Art direction · Concept development · Visual storytelling · Prop making · Spatial design
Tools
Illustrator · Photoshop · InDesign · After Effects · Premiere Pro · Figma · Procreate · Final Cut Pro
LANGUAGES
Russian — native · English — fluent · Italian — basic